Coral Eyewear Social Media ConceptsDHAV
I created various design concepts as part of a task, focusing on different social media formats and sizes. I developed two versions specifically for Instagram posts and stories, while another set was tailored towards websites, with a more GIF-oriented approach.
The task revolved around promoting the latest line of eyewear from a brand that combines sustainability and style in their Italian-made frames. Additionally, they have a collaboration with a renowned Formula One team, providing UV protection frames to the team and drivers during their exhilarating global travels for this thrilling sport.
For the project, I sourced some assets from copyright-free websites, while the majority of the sunglass images were provided directly, as they were already of superior quality and meant to be edited into the posts. This concept stands out as one of my favorites, mainly due to my strong interest in both F1 and fashion. As someone who loves wearing sunglasses while traveling, these concepts resonated with me on a personal level. I particularly enjoyed creating the ocean GIF animation within the frames for the website format. This was an idea I experimented with while working in After Effects, skillfully masking around the shades.