Fashion Lookbook & Workbook Layout Design

In response to the rapid growth of the fashion industry, I have created these lookbooks and workbooks featuring Aneesah Karim, a British Mauritian/Indian fashion model. Initially, I drafted these A4 layout concepts using generic photos obtained from online sources. However, I decided to recreate them using photos of my close friend who previously modeled for DhavDesign in 2020. I approached her with this project in mind to showcase various outfits and looks for the brands she has modeled for over the past year. The pictures I used were sourced directly from public websites of retailers where these items are available for purchase.

With the workbook catalogue, I really wanted to show at least 4 different pictures of the item so that retailers and consumers would have enough information to decide which piece they prefer. These are factors that are vital for anyone looking to purchase an item. I also find this layout very easy to view and see clearly knowing the photos are shot in studio lighting compared to being outside with inconsistent lighting. 

Overall I’m very happy with my choice of imagery and layout for these designs. I’m very interested in creating more of these book concepts and hopefully can collaborate with other models sharing my interest in fashion and design. I’m also keen to create a physical version strictly for the model to own where they can also use it for future castings.