Fashion Lookbook & Workbook Layout Design

With the fashion industry growing at an incredible rate, I decided to create these lookbooks and workbooks featuring Aneesah Karim, a British Mauritian/Indian fashion model. I initially drafted these A4 layout concepts using generic photos sourced online, however I chose to recreate them with photos of my great friend who modelled previously for DhavDesign back in 2020. I approached her with this project in mind to showcase different outfits and looks for brands she’s modelled for in the past year. I sourced these pictures directly from public website retailers with these items for sale.

With the workbook catalogue, I really wanted to show at least 4 different pictures of the item so that retailers and consumers would have enough information to decide which piece they prefer. These are factors that are vital for anyone looking to purchase an item. I also find this layout very easy to view and see clearly knowing the photos are shot in studio lighting compared to being outside with inconsistent lighting.

Overall I’m very happy with my choice of imagery and layout for these designs. I’m very interested in creating more of these book concepts and hopefully can collaborate with other models sharing my interest in fashion and design. I’m also keen to create a physical version strictly for the model to own where they can also use it for future castings.