JD Sports Christmas Campaign Visual Concepts

During my agency experience I was given a task to create several visual concepts for the upcoming annual JD Sports Christmas campaign featuring celebs, sports athletes, musicians and tv personality. Overall aesthetic of the campaign was mostly tailored towards a fun, retro and colorful arcade setting environment with neon lights bouncing off the festive period. I sourced several images online such as trees, bubbles, flakes, shoes and compiled a 48 spread sheet in PS including talent for some concepts. Borders are consistent throughout the images in various colors alongside details like snow flakes around imagery. Shoes in each style varied with the contrasting colors in the background alongside effects.

Overall I really wanted to capture the Christmas theme with these concepts alongside an arcade setting shown by glitches, pink colors, TV lines and game consoles. Although the brief at the time was still in development I really loved each one of these visuals especially being a massive sneakerhead whose also purchased items from JD Sports. The final ideas portrayed through these images into TV/Web featuring various people on their YouTube channel at JD Official.