Team England Concept Visuals
While working for an agency I was given a chance to work on Team England assets for the commonwealth games. I came up with different paths to promote the star athletes alongside the PRIDE values of the nation. With these various images I have come up with subtle design elements to keep the consistency throughout each concept aligning to the Team England’s brand colors mostly white and red.
BIT visuals have a red overlay alongside the name and impactful words on the image. Making a strong impression of the context. PRIDE visuals consist of what each letter of the word means while an image is showcased with similar values of the word