TRAVIS SCOTT AIR REACT 270 REDESIGN
The Travis Scott Air React 270’s are set to launch in the coming months however due to my preference in design. I thought to myself why not make a concept of how the shoe should’ve looked like from the start. I used inspiration from his previous model releases such as the Travis Scott Air Jordan 1’s and Air Force 1’s.
I used a very subtle colour palette to help the silhouette flow with the Air React wave on the upper. Details of the Cactus Jack logo is hinted on the inside alongside removable tongue patches which is possibly one of my favorite features of this concept.
I added a small Nike swoosh on the toebox that is flipped horizontally (inspired by the AJ1 Travis Scotts) enlarged the original swoosh on both sides with a red layer underneath and applied a translucent bottom with the same color. Helping maintain the choice of colors consistently around the shoe making it very easy to the eye and wearable.
It took one week to piece together my Travis Scott Air React 270 concept mockup. I used alot of inspiration from other shoe models from Nike which real sneakerheads will pick out. I hope everyone looking at my work enjoys the creative and thoughtful process I explained.